Sydney Road Dental Care

Landing Page Design

Abstract

Sydney Road Dental Care is a dental clinic located in Sydney, Australia. The clinic provides high-quality dental care with a focus on patient comfort and advanced dental technology. They want to create a high-converting landing page targeting Sydney residents seeking dental implant information. The goal was to educate potential patients effectively and boost conversion rates through a dedicated page.

ROLE

Content Audit & UI Designer.

LOCATION

Sydney, Australia

BRIEF

Create a high converting landing-page design for Sydney Road Dental Care’s dental implanting services.

Challenge

Create a high-converting landing page for Sydney Road Dental Care based on the information provided on the existing site. Strategise the informational flow of the page to ensure it educates potential patients effectively, highlights the benefits of dental implants, addresses common concerns, and includes clear calls-to-action to schedule consultations, ultimately enhancing user experience and increasing conversion rates.

Solution

Through a thorough content audit, I developed a streamlined and well-structured landing page that offers essential information for potential clients at the Awareness and Consideration stages of their user journey.  I designed the landing page to align with the existing site’s aesthetic, optimising visual layouts for sections that could be repurposed across other parts of the site as needed by the client.

Information Architecture

By analysing the informational flow and visual layout of the current dental implants page, I gained insights into the site's current state and opportunities for improvement in creating a higher-performing landing page. I streamlined content by eliminating redundancy and organising information for improved flow and readability. Introducing engaging imagery enhanced visual appea, while optimising interactive modules ensuring a seamless user experience. This approach maintained SEO integrity while delivering a more concise and compelling landing page. The sections highlighted in blue in the site maps below are the additions that were made in the audit.

dental implaNts page

landing page

Wireframe & Design

I designed a landing page that incorporated a diverse range of layouts to maintain visual interest while ensuring consistency with the overall site design. Interactive sections, such as “Our Procedure,” were enhanced by repositioning the Steps 1-3 tabs from the side, where they were obscured and conflicted with the written content, to the top of the section for improved visibility.Following standard web usability heuristics, I incorporated accelerators into the landing page, such as embedding case study images directly on the page, eliminating the need for users to download them onto their devices.

WIREFRAME

DESIGN

Result

The client was extremely satisfied with the final landing page. According to their feedback, they saw a significant increase in conversions following the page's launch.

Let's create together.

If you like what you see and want to work together, get in touch!

irina.dubrovina.au@gmail.com