Abstract

Regan Hillyer is a well-known entrepreneur, motivational speaker, and manifestation coach. She is recognised world-wide for her work in personal development, wealth creation, and leadership coaching.
Regan’s services include coaching programs, getaway events and seminars that focus on empowering individuals to achieve their personal and financial goals. Her teachings often emphasise mindset mastery, abundance mindset, and practical strategies for success in both personal and professional life.

ROLE

Full UX process from research to high-fidelity prototypes.

LOCATION

Sydney, Australia

BRIEF

Redesign reganhillyer.com with a modern and dynamic approach to enhance user flows and experience, align with current design trends, and elevate the website's aesthetic appeal.

Challenge

Create a streamlined and visually appealing design within a constrained timeframe, focusing on two primary user groups and objectives. First, emphasize world-renowned audio brands to consumers through compelling visuals. Second, facilitate easy access to essential information and a streamlined return form process tailored for audio brand retail businesses, ensuring intuitive and efficient navigation.

Solution

I conducted a comprehensive overhaul of their informational architecture strategy and strategically applied their current branding to meet web standards and enhance visual appeal in accordance with UX/UI principles.

Wireframes

After refining the content structure, I developed wireframes for 20 crucial website pages. The aim was to align content presentation with business objectives, such as encouraging user sign-ups for Courses and Events, while equally meeting usability and accessibility goals by allowing users to intuitively browse the site and achieve their objectives effortlessly.

Recreating the Brand

Regan's branding approach required refinement and modernization. I devised a strategy to adapt the existing color palette for the web, following web color standards like the 60/30/10 rule. The palette included primary, secondary, accent, text, and tertiary colors, with careful additions of tints and shades to maintain a cohesive and minimalist aesthetic across the site.

Design System Tokenisation

Design Systems play a pivotal role in the design process by ensuring visual consistency, thereby enhancing the overall user experience. Prior to commencing high-fidelity design work, I established a comprehensive set of design tokens including a refined color palette, typography guidelines, and standardised components across the website. This systematic approach led to a cohesive and refined final design.

Product Browsing

At the heart of reganhillyer.com.au lies product browsing. To streamline the navigation of hundreds of products, I designed a straightforward and intuitive interface inspired by best practices observed on popular online coaching platforms.

Result

Regan and her team were very happy with the design of their new site. The expressed that it aligned perfectly with the brand vision and also enhanced the overall user experience and credibility of their online presence.

Let's create together.

If you like what you see and want to work together, get in touch!

irina.dubrovina.au@gmail.com