No Limits Removalists

Website Design

Abstract

No Limit Removalists is a professional moving company based in Sydney, Australia. They specialise in providing a range of removal services, including local and interstate moves, residential and commercial relocations, and packing and unpacking services.
No Limits Removalists aims to scale up and become a market leader nationwide. To achieve this, they need to streamline their operations and enhance their digital brand identity.

ROLE

Full UX process from research to high-fidelity prototypes.

LOCATION

Sydney, Australia

BRIEF

Redesign the website to support No Limits Removalists scale-up to become the market leader in Australia.

Challenge

Create a design that modernises the brand identity of No Limits Removalists for the digital landscape. The new look and feel must be fun and quirky while also seamlessly aligning with the current branding on the client's trucks for consistency across all touch-points. The website must provide an intuitive browsing experience and distinguish the business from local competitors by offering users accurate instant quotes.

Solution

Through multiple iterations, I developed a clean, quirky, and engaging website. The branding strategy incorporates whimsical illustrations that offer a contemporary take on the existing elements seen on the company's trucks.

Recreating the Brand

Based on the No Limits Removalists logo and truck branding, I refined the color palette by enhancing the prominence of Navy and Yellow tones and introducing a Warm Grey to achieve a balanced palette.
Amplified Condensed and Proxima Nova Condensed fonts were selected to reinforce No Limits Removalists' brand identity. These fonts convey a sense of modernity and reliability, aligning with the company's goals. Both fonts are highly legible even at smaller sizes, ensuring clear communication of information across digital outputs.

Colour Palette

Typography

Illustrative Components

The client’s branding is aimed to convey a professional yet quirky and fun image. To achieve this, I curated a series of illustrations featuring trucks and delivery personnel, ensuring their style matched the new branding approach. These illustrations were placed strategically throughout the site to highlight important sections on the page or to serve as visual separators between content sections.

Online Calculator

I designed an extensive custom-built online calculator that provides users with accurate, custom moving quotes. This tool enhances usability, saves time, and builds trust by offering transparent pricing. Additionally, it helps generate leads and provide valuable insights into customer needs, which improves their internal workflows and distinguishes the company from their local competitors.

Result

The client was delighted with the new design, particularly appreciating the truck illustrations. They were especially pleased with the calculator, which optimised internal operations and significantly enhanced the user experience.

Let's create together.

If you like what you see and want to work together, get in touch!

irina.dubrovina.au@gmail.com