Elite Hair Clinic

Website Design

Abstract

Elite Hair Clinic, a Sydney-based specialist in FUE Hair Transplants, seeks to refresh their branding approach while preserving key brand elements such as the logo, colours, and fonts.
EHC positions itself as quirky and relatable, while striving to make clients feel comfortable and assured in the hands of medical professionals. They seek to differentiate themselves from other transplant clinics by emphasising their approachable and personable nature.

ROLE

Content Audit & Strategy & UI Designer.

LOCATION

Sydney, Australia

BRIEF

Redesign key pages of the Elite Hair Clinic website to modernise and enhance the visual appeal for users.

Challenge

Elite Hair Clinic's current website lacks design consistency and falls short of modern web standards. The colour palette includes six colours that are used sporadically and without hierarchy. The website is outdated, featuring ineffective layouts, and a lack of hierarchy of visual elements and content. Overall, the website fails to represent EHC’s aesthetic.

Solution

I designed key pages using robust content strategy, cohesive design systems, and best practices in UX/UI and web design, ensuring seamless integration with the overall site aesthetic.

Key Pages

Below is a side-by-side comparison of the old and redesigned website. Key changes include improved information architecture, enhanced visual and content hierarchy, and refined color application.

BEFORE

AFTER

BEFORE

AFTER

BEFORE

AFTER

Wireframes

After auditing the content of the key pages, I developed low-fidelity wireframes that minimised redundancies with a logical content structure and optimised visual layout.

Designed with a System

The new design employs essential foundational elements of a design system, including a cohesive colour palette, typography, spacing, and grid system. It ensures a systematic approach in applying components such as buttons, forms, navigation, section templates, icons, and other styling elements.

Result

The final design features a thoughtful selection of colours, gradients, imagery, typography, icons, and micro-interactions that elevate the user experience.
The client was delighted with the refreshed branding of the key pages and pleased that they remained consistent with the rest of the site's brand identity.

Let's create together.

If you like what you see and want to work together, get in touch!

irina.dubrovina.au@gmail.com