Audio Brands Australia

Website Design

Abstract

Audio Brands Australia is one of Australia’s largest distributors of professional audio equipment. ABA serves both consumers and businesses, providing audio solutions for different applications including in residential and commercial spaces. They work closely with renowned audio brands to bring audio technology and innovation to the Australian market. Their website needs included modernising their site and optimising the functionality of their return form.

ROLE

UI Designer

LOCATION

Sydney, Australia

BRIEF

Design the Audio Brands Australia website to effectively showcase audio brand logos and deliver a visually satisfying user experience. Implement a multi-step process for the Service Return Form and integrate a dedicated Careers Page.

Challenge

Create a streamlined and visually appealing design within a constrained timeframe, focusing on two primary user groups and objectives. First, emphasize world-renowned audio brands to consumers through compelling visuals. Second, facilitate easy access to essential information and a streamlined return form process tailored for audio brand retail businesses, ensuring intuitive and efficient navigation.

Solution

To help Audio Brands Australia I created a new appealing look, redesigned all existing pages and designed a new multi-step Return Order Form. The goal was to to enhance user engagement, streamline navigation, and improve the overall user experience across their digital platform.

Recreating the Brand

To create a simple yet engaging design, I opted for a minimal and neutral palette with a high-contrast accent color to ensure visual clarity and create a distinctive aesthetic that captures user attention.

Colour Palette

Typography

Use of Imagery

High-quality imagery played a crucial role in shaping how consumers would perceive the business. To achieve a professional, respectable, and luxurious feel for the website, I carefully selected lifestyle and product images that perfectly represent Audio Brand Australia.

Enhancing Application Form UX

Audio Brands Australia sought a new website primarily to enhance the User Experience (UX) of their Service Return Form. I re-structured the form by categorising questions into three distinct groups and organising them logically. I then designed a visually appealing form with a satisfying multi-step process flow.

Result

The new design effectively reflects the professionalism and luxury of Audio Brands Australia and their industry partners. Its minimalist aesthetic ensures products and brands take center stage, free from distractions.

Let's create together.

If you like what you see and want to work together, get in touch!

irina.dubrovina.au@gmail.com